5 ways AI it can help your marketing
AI in marketing (in fact, in almost all thought fields) is having its “spreadsheet moment”.
Just like Excel didn’t replace finance teams - it replaced slow, inefficient finance - AI won’t replace marketing. But it will replace average marketing; the generic, repetitive, low-judgement stuff that drains time and produces little commercial impact.
Email marketing isn’t dead - It’s evolving beyond the metrics we all obsess over
For more than 15 years, headlines have confidently predicted the “death” of email marketing. Social media, PPC, GDPR were all supposed to kill it as a viable conversion medium. And yet, here we are; email remains one of the most effective, highest-ROI channels available to B2B marketers - any marketers in fact.