YOUR B2B MARKETING STRATEGY GROWTH PARTNER
We help B2B SMEs build marketing engines that deliver repeatable growth - efficiently, intelligently, and without the cost or friction of hiring a senior marketing leader.
From traction to transformation
CopsonRae is structured around three clear service models. The goal is simple: give businesses the level of support that actually matches where they are today; whether that’s generating leads quickly, building commercial maturity, or optimising a revenue engine.
Lead & Demand Generation
For smaller businesses that need immediate traction.
You don’t need layers of strategy documents or management meetings. You need leads, enquiries, and momentum… fast.
We help ambitious SMEs build digital marketing engines that generate demand and support immediate growth - across like pay per click, email marketing, social marketing, SEO, automation, and conversion-focused campaigns.
Fractional Leadership
For medium-sized businesses that are ready to scale quickly.
Many mid-market businesses have in-house marketing or agency support - but lack the senior leadership needed to align everything into a scalable growth engine.
Our fractional leadership model gives businesses board-level strategic thinking, and hands-on direction to improve performance, and drive the next stage of maturity.
Marketing Consultancy
For large businesses that need commercial transformation.
Established businesses often don’t have a marketing problem - they have a systems, data, process, or alignment problem.
We work with enterprise to diagnose friction across the revenue engine, helping teams connect disconnected systems, optimise data, align sales and marketing, and unlock efficient revenue growth.
How we can help you
With our specialist marketing expertise, we bring people, processes and technology together to turn activity into measurable revenue.
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We design pipeline and multi-channel campaigns, supported by automation and reporting guidance to drive growth, lower your cost per lead and boost conversion.
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We can help you align people, processes and technology to turn marketing into measurable revenue. From CRM audits and integration plans to AI pilots, scoring models and dashboards.
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We help B2B businesses define and express who they are in the market. From strategy and messaging to campaigns and content, we create clear positioning and communications that build trust, differentiate your brand, and drive meaningful engagement.
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We equip teams with the tools and frameworks to accelerate growth. From go-to-market playbooks and account-based marketing programs (ABM) to tailored sales collateral and training, we deliver account lists, scripts, and onboarding resources that shorten sales cycles and boost win rates.
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In a crowded B2B world, digital channels aren’t about broadcasting… they’re a strategic engine that drives growth, builds credibility, and connects you with the right audiences at the right time. At CopsonRae, we don’t do generic B2B marketing… we build digital marketing programmes rooted in commercial outcomes - awareness, conversion, demand, and measurable ROI.
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We make AI practical and scalable for marketing and sales. From proof‑of‑concept pilots to prioritised use‑case lists and ROI frameworks, we help teams save time, improve lead scoring accuracy, and deliver personalisation at scale.
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We help businesses unlock growth by rethinking how they work and sell. From smarter business models and channel strategies to performance audits, we deliver clear plans, KPIs and marketing frameworks that open new revenue streams and boost channel ROI.
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Item description
Our approach
From strategy to action, with impact
Audit & Diagnostic
We review how you market your business, who you sell to, the tools you use and the data you hold, then build your recommended growth plan for sustainable success.
Strategy & Roadmap
We translate audit findings into a time-bound growth plan shaped around your commercial goals. The result is a practical, resourced roadmap with clear priorities and measurable KPIs.
Execution & Optimisation
We guide your implementation with a flexible approach tailored to your business. You choose the level of involvement - we can lead delivery, work alongside your team, or provide oversight.
Meet the team
CopsonRae is built on partnership. We’re two founders who blend decades of B2B experience with sleeves‑rolled‑up delivery. Behind the consultancy are real people - curious, collaborative, and committed to helping SMEs grow with clarity, confidence, and impact.
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Founder
I’m a results-driven B2B marketing leader with over 25 years of experience across marketing strategy, commercial operations, and business transformation. I specialise in go-to-market strategy, lead generation, revenue growth, and process optimisation to improve profitability and efficiency.
I’ve led cross-functional teams through complex change, aligning marketing and sales to deliver measurable impact. My approach is to blend strategic clarity with creative thinking and operational rigour.
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Founder
I’m creative at heart but a capitalist too, and I love the science of getting someone to buy something.
I’ve directed marketing across 160+ brands, delivered 20%+ YoY digital revenue growth, built high-performing teams, led CRM and digital transformation, and driven SME commercial performance through improved acquisition, retention, and AI-driven optimisation.
It’s not all about strategy though, I also roll my sleeves up and I want you to see us as part of your team.When i’m not working you’ll find me with my 3x sons, on my road bikes, podcasting or building lego. I’m also a school governor, and dad to Brodie, a little Cockapoo.
Looking for a fractional marketing leader?
We work with B2B businesses as a fractional or part-time marketing leader. If you are looking for a senior-level marketer to renew your business’ commercial focus, work with your senior leadership team and manage marketing operations, to help shape your growth ambitions, we can help.
What can we do?
Build a demand generation plan
We design a demand generation approach that sparks interest, combined with lead generation to capture it, giving you a pipeline that’s consistent and measurable.
Streamline marketing workflows
We build smart automation that streamlines marketing and sales, saves time, boosts conversions, and delivers a smoother customer experience.
Use AI to work smarter
We run practical AI pilots that take care of repetitive tasks, sharpen your targeting and deliver measurable improvements in marketing ROI.
Connect marketing technology
We design connected tech stacks that bring your customer, marketing, and sales tools together, making everything work more smoothly.
Effective lead nurturing
We create personalised, tailored content and email journeys that warm up prospects, build trust, speed up decisions, and lift conversion rates.
Go-to-market with confidence
We create a clear go‑to‑market plan that focuses on campaign execution and aligns directly with your commercial goals.
B2B marketing is changing fast. Are you keeping up?
Attention is harder to win; your systems and teams need to work together to convert it.
Marketing and sales not talking? Leads everywhere but no action? Data drowning you? No measurable ROI ? A tech stack that won’t play nice? Sound familiar?
We help you your sales and marketing work seamlessly with connected tech, clear metrics, and making marketing a true revenue engine.
Our latest thoughts…
Let’s chat…
If you want to explore how we can work together, share your details and we’ll be in touch right away.
We’re your revenue growth engine, and we’d love to collaborate.
Frequently Asked Questions
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We work with all businesses who have growth challenges and big ambitions, but generally we focus on the SME market, and B2B businesses which typically includes professional services, manufacturing, construction, logistics, B2B services, and IT/SAAS.
This doesn’t mean we won’t work with larger firms or consumer focused businesses though, so lets chat and see how we can help. -
We’re not an agency delivering services on request or on a retainer, we’re your in-house team, just not on your payroll. We’re truly consultative, not just in name, and we pride ourselves on getting deep under the skin of your business operations, seeking to optimise every aspect of your commercial organisation.
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The start will always be a very friendly discovery call to get to know each other, and specifically, your challenges… We ask the questions to try and extract the answers. Based on what we capture, we’ll start to shape the plan.