Hello there… a little about us
CopsonRae was founded on a simple idea: SMEs deserve access to the same calibre of strategic marketing and commercial expertise that larger organisations rely on - delivered by people who are willing to roll up their sleeves and make it real.
After two decades leading B2B marketing and commercial teams, we saw a pattern repeat itself. Growing businesses had the ambition, the product, and the market opportunity - yet lacked the clarity, consistency, or bandwidth to turn that potential into predictable growth. Strategy lived in PowerPoints, not practice. Campaigns were fragmented. CRM, data, and digital tools were underused. Teams were stretched. And decisions were made reactively instead of proactively.
We started CopsonRae to change that.
We’re a marketing team with deep roots in media and a broad track record across B2B sectors. We bring board-level thinking and hands-on delivery together - because for SMEs, one without the other doesn’t move the needle. Our work is grounded in action: shaping clear positioning, building campaigns that convert, designing marketing tech integrations, and using AI intelligently to accelerate everything from insight to execution.
We partner directly with CEOs, founders, and commercial leaders who want to unlock growth without the cost or friction of a full senior marketing hire. Our model is flexible - projects, retainers, or fractional leadership - but our focus is always the same: create measurable momentum. Stronger pipelines. Better conversion. More engaged customers. Processes that deliver repeatable results.
Above all, we believe growth shouldn’t feel chaotic. With the right strategy, the right tools, and the right partnership, it becomes a disciplined, repeatable engine.
That’s why CopsonRae exists - to help ambitious B2B SMEs grow with clarity, purpose, and commercial impact.
Why?
Meet the CopsonRae team
Rachael Austin
Strategy Director
I’ve spent over 25 years in B2B marketing, and I still love it. What excites me is helping businesses grow by bringing strategy, creativity, and execution together - whether that’s building a go‑to‑market plan, or getting sales and marketing working in sync.
I’m passionate about combining strategic clarity with creativity and operational know‑how. I thrive on designing lead generation frameworks, driving revenue growth, optimising processes, and turning ideas into action. When you work with me, you’ll get energy, focus, and someone who’s genuinely invested in your success.
Outside of work, you’ll usually find me pitch‑side cheering on my youngest daughter’s rugby team or in the kitchen hosting family and friends. I’m known for making sure no one leaves hungry - that same welcoming approach shapes how I work with businesses.
Nick Copson
Marketing Director
I’m a senior marketing and commercial leader with 15+ years growing major UK media and service brands. I love marketing… i’m creative at heart but a capatilist too, and I love the science of getting someone to buy something.
I’ve directed marketing across 160+ brands, delivered 20%+ YoY digital revenue growth, built high-performing teams, led CRM and digital transformation, and driven SME commercial performance through improved acquisition, retention, and AI-driven optimisation.
After seeing how many SMEs struggle to access senior expertise that actually delivers, I founded CopsonRae with Rachael to bring board-level clarity and hands-on execution to growing B2B businesses.
When i’m not working you’ll find me with my 3x sons, on my road bikes, podcasting or building lego.
Tevfik Ozaydin
Consultant, Digital Marketing
I’m a digital marketing expert with a strong focus on growth strategy, conversion funnels, and performance marketing. Over the years, I’ve worked closely with businesses to help them generate more enquiries, improve customer journeys, and build marketing systems that deliver measurable commercial results. I studied digital marketing through various qualifications and roles, and have continued to develop my expertise across areas including Google Ads, SEO, landing page optimisation, social media strategy, email marketing, and AI-enabled marketing tactics. I’m particularly interested in how modern search behaviour, AI, and evolving customer expectations are changing the way businesses need to approach digital marketing and conversion strategy.
Our approach
From strategy to action, with impact
Audit & Diagnostic
We review how you market your business, who you sell to, the tools you use and the data you hold, then build your recommended growth plan for sustainable success.
Strategy & Roadmap
We translate audit findings into a time-bound growth plan shaped around your commercial goals. The result is a practical, resourced roadmap with clear priorities and measurable KPIs.
Execution & Optimisation
We guide your implementation with a flexible approach tailored to your business. You choose the level of involvement - we can lead delivery, work alongside your team, or provide oversight.
Let’s chat…
We’d love to collaborate. If you want to explore how we can work together, share your details and we’ll be in touch right away.